March 2, 2012
Gas prices are not creeping, they are rising fast. I remember when the advertised prices at a gas station could be changed with a number board. A long stick was used to retrieve and replace a number. Today's digital gas boards increase way to fast. The boards may be convenient, but it's also unnerving to go in for a fill up and then you look up and the prices have changed. It's crazy and then exciting when the price drops a few cents, it really makes a difference. Just like in radio where a few extra words can make the difference of a really great break and one that is too wordy.
The PPM world we live in really provides a discipline that can help talent stay compelling. Instead of thinking that you are programing to meters remember there are people with limited attention spans. Don't take it personally, working within these limitations can really help focus talent. How focused are you?
She Buzz Words
Right now she could be
Signing up for a spring class
Thinking about working out
Printing an invitation
Filming her child's sporting event
She could be working at a
Sporting Goods Store
“I am done with winter”
The Yay! scale is the way to measure her weight. No numbers are displayed just affirmations as to how amazing she is.
Moms helping moms, venting, explaining, offering advice, recipes, style and ways to save money can all be found at www.Momster.com
The Egg-Perfect timer from Williams and Sonoma.
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