April 27, 2012
This time last week a funeral was held for Phil Lerza, the best engineer radio ever had. Phil was my engineer when I worked at KFRC both times. When I returned the second time, he gave me the biggest hug saying "never burn a bridge." He was literally under my board tweaking the reverb during my broadcast the night we started Young Country in San Francisco, and it was at his house my family spent celebrating Christmas three weeks after the birth of my baby girl. My first broadcast inside the KFRC mobile studio was historic, as I have cherish the legacy of this outlet, including the time he flew an airplane overhead the "Sturgeon" as it drove across the Bay Bridge.
Phil was everything everyone is saying about him; wonderful, the best, brilliant, driven, never-shaken, fun, spirited and well loved. Besides exuding and providing excellent on air sound, he introduced me to Vox Pro, fixed my headphones and gave me a dear friend in his daughter Tracy. Working with Tracy was a gift and a good time, just like her dad. Things happened very fast after Phil's death was realized. The strong women Phil leaves behind, his amazing wife Chris and daughters Tracy and Kelly, prepared and executed this legendary mans memorial with grace that surpasses my understanding. Ladies, it's an honor to know you and to have known Phil. You are loved and the memory of the man that so loved you lives on in the hearts of many broadcasters.
She Buzz Words
Right Now She Could be
Remembering fond memories
Looking at pictures from the past
Hugging her baby
Calling a long lost friend
She Could be a
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What's inspiring today?
t's prime time for a garage sale. She can make a nice chunk of change if she plays her cards right. Here are a few retail tips that can help her have a successful sale:
•Neatness counts; display goods off the ground, preferably at waist height so they are accessible.
•Set the scene; play music and sell bottled water and snacks along with a few toys that can keep kids occupied while their parents shop.
•Set up the night before and start the sale early on a Saturday to draw the best crowds.
•Price goods at approximately one-fourth of their current retail cost, or more if you enjoy negotiating.
•Have plenty of change.
•Spread the word by posting bold signs, fliers on the internet, and on the day of the sale, tie balloons and sign on mailbox.
Use a prime sale item to attract attention.
• Get more She Prep at www.ShePrep.com