Behind Every Great Man #2
May 21, 2012
I had just lunch with Mike McVay, yes "the" Mike McVay; Sr. VP/Programming for Cumulus Media. I have admired Mike's work for decades, and it took a move to Atlanta for me to finally get an opportunity to connect over chopped salad. Oh sure, we've been introduced in the past, and I've seen him at many conferences surrounded by a flock of adoring fans. I figured someday I'd get my turn with the rockstar, and I did. From my perspective Mike always had a special flair and great style; he was a diligent programmer who surrounded himself with incredibly talented people. He is classy and confident and his knowledge, vast. At lunch we had our "tell me your story" time; Mike was interested as well as interesting..and one thing I admired most was how he spoke about his wife Doris . As he described his career journey it was directly linked with his wife and their families goals. They've moved cross country a few times and raised two beautiful daughters; and now Grandma McVays' hands are happily full with the grand babies as she continues to be the General Manager of McVay/Cook Associates. This is teamwork, commitment and love at it's finest.
The She Prep in this is that women love hearing a man speak in endearing ways, especially when its about a significant other. Negative comments about relationships, marriage and wives is not only cliche, but not attractive to a woman's ear. Find a way that works for you that shows how you love and respect the women in your life. Let listeners proclaim adoration in ways that's touching and sincere. but not too much. I'm not talking super sappy "Love American Style" stuff. Just real life opened up in a way that speaks to her heart; this works on all radio formats. "Advice for dinner" is a meal Mrs. McVay named whenever she and Mike would dine with others who could breathe a different perspective into an important decision. I think it sounds like a great new feature for my afternoon show. Thanks you two!
She Prep Buzz Words
Right now she could be
Weeding a garden
Looking for a cheap flight
She Could be a
Girl Scout Leader
"How many teachers do I have to get year-end gifts for"
She shopping tips
The Food Marketing Institute showed these shopping finds:
Men are more likely to stick to a shopping list.
Major brands pay more to have their products placed at eye level on store shelves and on the end caps. Better deals can be found by looking at the lower shelves.
For every 100 items, two are scanned at the wrong price; she needs to check her receipt.
Most non-food items like toiletries and cleaning supplies are priced much higher at the grocery store than at a place like Target.
Fresh and frozen fish can have the same level of quality, yet frozen can be priced about 40 percent less.
Premium and generic store brands don't have many differences.
For more shopping tips, log on to www.supermarketguru.com.
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