June 12, 2012
Lazer hair removal ads are all over the radio; I am quickly becoming a student of this growing enterprise. Most laser hair companies require a station spokesperson to endorse this treatment; I recently agreed to go in for a free consolation. The salon was spotless and full of lovely women who all knew their job very well, whether it was to sell the treatments or to perform them. This particular company was completely staffed, including a Physicians Assistant. After hearing and seeing how safe and effective these treatments are I also got a glance at the price sheet. I will warn you, the final cost is not for the faint of wallet. Still, this industry is growing on and off the air. On-air endorsers are given a session with a coach who knows how to present and sell this product to women. After reading the prepared copy that gives a glowing report of how smooth your skin will be, all talent is instructed to share a personal story about themselves and how being "hair-free" is important to them. For example, saying you love to swim with your kids and wear a bathing suit all summer, or wearing a special strapless dress to a wedding, and knowing that your under arms will be perfect thanks to laser hair removal is key to this campaign. They use the same approach we are instructed to use for our on-air delivery. So share away and know that many of your listeners are using this treatment for some body part. but leave it at that. Unfortunately I'm not a candidate for this...but my daughter in college is...here's where tuition-free could be replaced with hair-free.
Last day of School
Right Now She Could Be
Sitting outside watching birds
Slapping a mosquito
Researching travel options for a trip
She Could be a
Ice Cream Server
"I'm tired of always losing my hair clips"
The average person is trying to remember 70 passwords. For more active internet users the number is about 156.
How many passwords does she use?
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