Candy, Jewelry, Flowers...
February 13, 2013
Money Talks News conducted a survey asking, "Which gift would you be most excited to see on Valentine's Day?" Both men and women in all age groups – 1,503 survey participants in total – were asked to select among five options: candy, jewelry, flowers, a gift certificate, or a romantic date.
While you might expect the most traditional gifts – flowers and candy – to top wish lists, the reality was practically the opposite. Here's how each of the five fared...
Of the five options, candy was the least popular.
In a 2010 survey from the National Retail Federation, 47.2 percent of respondents said they planned to buy candy for their Valentine. Maybe they did – but the recipient might not have been as thrilled as they acted.
candy is more appealing to the younger crowd: 17.9 percent of 18 to 24-year-olds put it at the top of their list, compared to just 9.2 percent of those over age 65.
According to a 2012 study by BIGinsight for the National Retail Federation, consumers planned to spend $4.1 billion on jewelry out of a total $17 billion in Valentine's Day spending. According to this survey, jewelry was the second least popular gift.
Flowers fell in the middle of the survey, with 16.4 percent overall saying they're hoping for a flower delivery this year.. A dozen long-stemmed roses will cost about $80 on Valentine's Day, compared to $62 the rest of the year, according to the Society of American Florists.
2. Gift certificate
The second most popular gift in the survey was the most practical: a gift certificate. Twenty-four percent of respondents said that was what they wanted most. Guys prefer them more than women do, with 28.7 percent of men saying this was No. 1, compared to 19.8 percent of females. . Romantic date
The most popular gift on this 2013 Valentine's Day gift study, picked by nearly a third of respondents: a romantic date, meaning give time, not stuff. Flowers are nice but time with one another is where memories are made.
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