May 17, 2013
I'm at a popular hair salon in Atlanta waiting on my kid, again. She's getting a haircut and some keratese, a simpler version of a pricy hair treatment to help avoid frizz. No one likes frizzy hair; I recommend this stuff, just get it done by a professional, okay?
I'm deciding now that every column this week will be written from a waiting room, this way I'll share a new perspective each day. Having just written that, I'm realizing most moms are in a waiting position daily for their kids. It's part of what we signed up for. The stylists at this salon are very casual, not funky and hip like New York. It's a full female staff, which is also rare to me, but all the gals are very cool and comfortable looking. I'm wondering if I just landed into my own version of "Steel Magnolias." There's transformations being made inside most salons. I'm watching a little girl who just had her hair done for her first communion, she's wearing a sweet veil around a light bun that sits on top of her head. She feels and looks like a princess, the entire staff is oohing and ahhing over her. There's another stylist proudly sporting a baby bump while wearing a tight maxi dress. There lots of blonde, blow dryers and smiling happening. And if you can find any problems with that, I don't want to know about it.
The Natural Marketing Institute has labeled organic shoppers into these four categories:
Devoted: the most committed shoppers; they have changed their lifestyle to integrate organics.
Temperates: have modern organic attitudes; they fit organics into their lifestyle.
Dabblers: are noncommittal; they can take it or leave it.
Reluctants: least trusting of organics and be- lieve they are not worth the extra cost.
The Ronzoni Smart Taste survey of 1,000 moms with kids ages 5–17 found that 27% of her grocery purchases were based on nutritional content, 22% were based on her child's likes, 21% was bought due to taste, and 17% of all her groceries were bought based on price.
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