October 3, 2013
It happens in the seasonal isle every year about this time. No, I'm not celebrating the return of Mallomars although some people do. Mallomars are not produced in summer months due to the marshmallowy middle. It gets ruined in intense heat, thus affecting the transporting of this cookie. But their grand return is a happy time. It's what surrounds these cookies on nearby shelves that leave me rolling my eyes. Halloween candy, turkey centerpieces and bags of foil wrapped Christmas mints are waiting for their front space on the grocery shelf you"ll find those seasonal items, along with a nice selection of summer clearance items too. But its the Mallomars that get the best attention right now, football and pumpkins too as we allow this end of summer season to play itself out. And that's where you can help her. By maintaining your focus on what is happening now, by meeting your listener where they are today you will not only win in relating but also not stress them out by forcing them to think to far into the future, where much work and a changing schedule awaits. Point her in the direction of the Mallomars! Or should I say #Mallomars. And please let fall pass before you start mentioning 'the holidays". Any signs of Santa or a Menorah right about now gets nothing but another eye roll.
She Buzz Words
She Could be
She could be a
High School Teacher
Social Media Advisor
"Why don't I ever crave vegetables just high fat chocolately foods."
• Get more She Prep at www.ShePrep.com