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Here In My Car
October 28, 2014
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I've been car shopping recently. This is a road I've been down before and it's never a smooth ride. Car dealerships will advertise the cheapest price possible, but once they get you on their lot the game changes. I have researched my vehicle choices and read probably too many articles on how to buy a car. I know to determine the price of the car before even discussing a trade-in, and that most warranties are for the power trail only. No matter how prepared I feel, I still feel very vulnerable when I'm dealing with the salesperson that truly has his part down. I've also bought enough cars to recognize a few standard lines like; "I'm only making $500 above what the car costs me, really", "that's the final price, really" and "what color do you want." The color of the vehicle comes up way to soon for me, they always ask this question. It is the oldest approach in the book. In fact, I have always felt this to be a female stock question, almost discriminatory, but I digress. No one should be talked down to; remember to meet her where she is when your on the air. Think about the time of day you are on and what she could really be doing. And if she's car shopping, go along with her for the test drive. Your station should be the first pre-set anyway.
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