October 11, 2011
Advertising Week just wrapped up and I was proud to help out the New York Market Radio (NYMRAD) folks produce their 2nd annual AdWeek event called "Listen -- The Sound of Influence."
"Listen" featured provocative discussions and demonstrations of how radio, influential personalities and all its digital content prove to be highly entertaining and informative while simultaneously delivering significant results for marketers.
The stories and ideas were shared by a "who's who" of talent that included Facebook co-founder Chris Hughes, Nick Cannon, Jim Kerr, Donny Deutsch, Steve Harvey and keynote speaker Chris Brogan, among others.
See the full list of talent here, including who was on the Influentials and Disrupters panels: http://www.nymrad.org/listen
I tweeted throughout the event, and also monitored the #listentoradio hashtag that was being used by everyone. Here are a few of the key statements and ideas that were shared and worth repeating:
We respect your privacy vs. we won't spam you is a big difference in e-mail marketing.@chrisbrogan
@chrisbrogan the audience has to be the hero.
@chrisbrogan 93% of people prefer a relationship with a brand through e-mail
@chrisbrogan support the community you sell to
Using Twitter allows you to have live liner notes all the time, and in an interactive way.
Use places like YouTube to create stories with people.@chrisbrogan
We the audience don't want to be fans, we want to be participants.@chrisbrogan
Social media tools allow us to do what we want to do.@chrisbrogan
@chrishughes instead of spinning a dial alone, now you're doing it with all your friends.
Disrupters Panel: Every time a new platform has emerged, it has given radio a chance to grow.
Disrupters Panel: Social and digital media amplify local and national personalities.
Disrupters Panel: 20% lift when campaigns are integrated between traditional and digital media.
Influential Panel: Radio people never sleep with working Twitter, Facebook, answering e-mail and more
Influential Panel: Its incredible how people respond to us and the things we do on the radio.
Influential Panel: I am accessible unlike other talent in different industries.
What do you consider yourself, your station, your company ... a Disrupter, an Influential ... or ...
A big congrats to NYMRAD for putting radio in the center of AdWeek. We as an industry need to continue and do more of this so others can discover the power beyond the tower -- because without it, no one may be searching for it at all.