Alive And In The Moment
January 3, 2012
No one has ever been automated and in a moment! But isn't it interesting how with every wave of new technology, the race continues to build a better platform, software, or app to create a "set it and forget it" approach?
There's no question that developers see an opportunity in this area because it addresses the most precious commodity -- time. And until someone can figure out how to expand it, which isn't going to happen in this lifetime, the opportunity is to maximize the precious minutes to be on as much as possible without having to be there. Sound familiar?
So, as most of the country was on vacation, short-staffed, and just covering the critical pieces to stay "on" during the holidays, real stories, breaking news, emotional moments and someone looking to connect were out there alive each day and at all hours.
Did they discover or uncover the solution for a problem through your passion, purpose and connection?
Or did they simply see some posts, tweets, pics and more that presented a facade of something happening, but left one disappointed when it became obvious that being "on" only fulfills what needs to be vs. being there and sharing/discussing/commenting/connecting around what is?
Anyone can fill a page with some type of content, but very few can and will take the extra step of going beyond what is expected and building an extraordinary experience.
Be alive and in the moments this year. Not automated or simply "on."
It's your opportunity to stand out in a crowded world full of mostly noise where real people are looking for real-time connections that make a difference.
It's the new culture, and an alternative to 90% of what everyone will do, and one that will drive ratings, revenue, likes, re-tweets or whatever you desire as 2012 begins.
Happy New Year!