February 14, 2012
If you look at Google Insights for the last seven days, it's obvious that the biggest topical moment happened on Saturday when Whitney Houston died.
As I've pointed out over and over again in this space over the past year, you can not be automated and in a moment -- you have to be alive to truly be in the moment.
Mark Edwards did a great job of articulating what radio missed in his blog, "The Night Radio Became Irrelevant."
I am proud that my client WTOP understands and lives by the fact that "The Moment Is The New Marketing." In Washington, D.C., there is a local tweeter named David Heyman @dcborn61 who tracks big stories, like the Whitney Houston death, and time stamps which media outlets are first to break the news.
There is no medium any longer ... only a moment. And moments can happen at any time, so you need to be prepared and staffed at all times to be there, breathing, sharing and adding value -- or unfortunately, as many will experience after this weekend, your moment may have passed away as well.