Proof On Living
October 2, 2012
Mashable shared a great amount of research last week under the title of, "Sorry, Marketers, You're Doing Facebook Wrong." Read the full article here.
It was information based on Buddy Media's "Strategies for Effective Wall Posts: A Timeline Analysis."
Among some interesting findings that matter for you.
- Wednesday is the worst day to post, while Sunday is the best.
- Weekends are a key area that many miss. Posts get 69% higher interaction on Saturday and Sunday, but only 11% are published then.
- Posts between 8p and 7a get 14% higher interaction than the ones between 8am and 7p.
- One or two posts per day get higher interaction than those that show up in the timeline three or more times.
There are several other recommendations worth noting as well.
My takeaway was the same advice I've offered for over two years.
The opportunity is to build anticipation with your content.
You have to be intelligent about it and not simply post because you need to fill the space.
You need a 24/7, 365-day presence.
Bottom line is that in business ... in life ... in social, you can't just be on some of the time. You MUST be alive and present, fully in the moment for all of it.
It is one of the things that created the magic for radio throughout its history and an opportunity for any business to be in the moment and share an enthusiasm of, just like all the other people on social, what's happening now. Unfortunately, it's a vision that has been abandoned to build a strategy to simply force the content onto mobile devices, and attempt to shout louder that those other guys. Remember, what people discover is more important than what they are told.
Being alive and in the moment will make the magic happen in a way that adds impact and real value, because people are involved and understand. Simply screaming, playing look at me, and telling people again and again how great you are will not ... because in this world, time is the greatest currency, and just saying it ... I forget.
So what is your proof in living?