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Involve Me And I Understand
October 23, 2012
Have an opinion? Add your comment below. Sammy Simpson wants to be involved.
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Once again ...tell me I forget. Show me I may remember ... involve me and I understand.
Here are 10 of my exclusive insider tips to use if you want to build a similar experience. to be in the moment with topical trends or with your mission, in business and life ... read the list and watch again closely to discover this process.
- State the goal right at the start that plants a question in the mind of the audience - a call for adventure where something is wanted or needed right at the start.
- What makes things interesting is desire. Make us want to know what happens next. Allow us to see it through our eyes, and feel it with our senses to build curiosity.
- Hold something back -- don't show or tell everything. Mystery + Desire = Suspense.
- Declare the stakes and reinforce them again and again to build anxiety around the outcome. A series of fortunate and misfortunes as different ways and various paths are uncovered to get there.
- Show us the action and reaction, to build anticipation of will they make it or not. Think emotions. Build a visual detail -- an action movie in every moment. And remember action has only has meaning through the characters, not on its own.
- Balance positive with negative.
- Be venerable.
- Make everything about moving toward the goal, or away from it.
- Cast everyone as a hero for using your solution.
- End with an outcome of if it was rewarded, or not.
Coke gets it, and now you can too!
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