No Medium ... Only A Moment
December 4, 2012
My mission and message has always been, "No medium ... only moments."
I have built my business over the past two-and-a-half years by helping people and companies to be centered around a real-time strategy and activating intelligent advertising with a focus on the moment as the new marketing.
Well, HubSpot has just released its latest eBook, "20 Marketing Trends and Predictions for 2013 and Beyond." The #1 Prediction was declared, "CAMPAIGNS FADE OUT, REAL-TIME MARKETING IS IN." You can request a download of it here.
David Meerman Scott, best-selling author explains:
"In 2013 we'll see many more marketers take advantage of the power of real-time communications to grow business. In 2013, buyers instantly engage with brands on their websites, talk back via social media like Twitter and Facebook, and follow breaking news in the markets they are interested. The old model of marketing built on a company timeline doesn't work so well, but after decades of "campaigns" planned way in advance, it's difficult for marketers to change to a mindset based on speed. Clearly the opportunities to grow your business in 2013 and beyond mean real-time is key. Success comes from engaging your buyers when they're ready not when it's convenient for you."
Is your organization optimized for a real-time world with an intelligent strategy to impact moment development and moment delivery?
I believe this is the opportunity to build new audience, drive revenue, and make an impact like never before.
Are you ready?