Give Me Just A Little More Time
February 26, 2013
We love to watch the annual Academy Awards each year, because like any great story, it's about a desire, a goal, a motivation -- wanting something to happen that ignites a call for adventure that makes it interesting for others to follow the journey and discover if they will make it or not.
The great shows build action and continue to raise the stakes to new heights as each award is presented and we sit on the edge of our seats in anticipation of each new moment.
However, if you watched this year's show, it seems that the Academy took so many shortcuts that diluted that experience and only focused on a strategy that created hype and some chatter, but left all of us with the feeling of being taken for a ride where the destination was reached, but no one enjoyed the journey.
I believe it's a lesson for any brand in this social and short attention span world. You can hype, trick and manipulate people once, maybe twice but without real depth and meaning moving forward, the precious time that is given to see how the story will end will fade quickly.
The stakes are at an all-time high, but if you choose a short cut to success and only focus on chatter and hype; like many nominees, you will go home a loser.