March 1, 2011
A quick social idea for this week: Here's a way to flip the idea of music research on its head while tapping into a current trend. Have listeners work together to get songs played on a radio station. Consumers would simply log on to a website/social network page, tweet, text, call, or use a QR code to pick from a list of songs that could possibly be/or currently played on the station. The catch is that a pre-determined amount of people have to agree/pick the same song for it to be aired in a regular rotation.
This approach would create a great conversation around the music and empower music lovers.
The station gains additional segmentation with database participation and the possibility of new members by activating the following:
- In combination with song "hooks" aired during a night shift.
- A #(stati rock 10Q 3.1 on) cuepon hashtag on Twitter (which is another good way to see songs being chosen).
- A daily "Cuepon "posting on Facebook that can gain many "likes" and reinforce the music and build social cume.
- Have listeners? Check "In" from locations where they are hearing a great song through Twitter with the hahstag #(station)cuepon.
- For a QR code placed around a city that may be sponsored and displayed/or distributed in concert venues, and other locations -- use a different QR code for each location and make the Cuepon microsite match the location sponsor exclusively. The sales team can activate many integration points here from the sponsorship that:
- Weaves through on-air, online, social, mobile and print.
- Starts with a conversation about music and community.
- Traffic driving impact by featuring a printable "Cuepon" after their selection to redeem at sponsor locations (with a client offer).
- I's also a great way to brand the station (and sponsor) by posting signs in sponsor locations that say, "Like a song you hear on (station), take a pic of this Cuepon to hear it again"