May 10, 2016Thank You, Radio
Being in Radio has taught me so much. I could literally never repay, or give enough thanks to, those who I worked with, those who hired me, or the companies that I have worked for over the years. So I'll just say a simple "Thank You." You know who you are.
Radio Management, Sales, and Programming training gives you an unfair advantage versus competitors in just about anything you might want to do in life. Because we have a product that is free to the consumer and paid for by the advertiser, you have to be beyond a good marketer, because brand loyalty is so difficult to cultivate and maintain on multiple levels.
The most difficult is the marketing challenge of "free" to the user. Think of it. A "free" product to consumers that someone can switch away from in an instant for something better that is also "free." It requires the greatest of all product development because, to a listener, you cost nothing and can therefore be abandoned in a second. It's the most incredibly difficult challenge ever. If you can do THAT successfully, and entice a consumer (who pays nothing for your service) to stay with your free service, you can do anything successfully.
February 23, 2016Know Your Limits
Everyone has that great place they worked during their career. I am lucky enough to have many. But for every job, do you know your limit? WINDY CITY APPRECIATION I especially loved working in radio in Chicago, side by side with the best radio people in America. Most ...
February 9, 2016The Greed Trap
Your career is influenced by a whole list of factors. Think of yourself as a product in a marketplace. Because ... you are. We have a saying in the property rental business. It's called "Greed Trap." Sometimes, by being greedy, you actually attract LESS in the end than ...
January 5, 20162016: The 2nd Greatest Year Ever Invented
Your career, and your life, is about to get better this year. How can a person be so upbeat about 2016? Read on. Eight years ago, at this same point, and right here in this column, I wrote this: "2009 will be the greatest year ever invented! With things in turmoil and ...
November 17, 2015You Become What You Think About
The universe has a funny way of rewarding those who think about success. I know this to be true. In fact, I know the REVERSE of this to be true as well. Over the years, I have watched, time after time, as the ones who are always thinking about something, make that ...
October 28, 2015YOU, INC.
Over the coming weeks here in Success Tips, I want to go back and revisit some of the most basic foundations that this column was originally founded on many years ago. Sometimes, it's just good to have a refresher to prepare us for the world today. It can be downright ...
September 8, 2015Let's Start Over
Next several weeks here in Success Tips, I want to go back to the basics of your career growth. After years in the radio business, I can tell you that all of these principles work, and work well in ANY business. You will not learn these lessons in school. No one will ...
August 18, 2015Five Point Eight Minutes
It struck me as funny the other day when I once again realized that in this life, no matter what, someone who has a habit of being successful will always find the way to be successful. A successful person has it within them. They will always find the way to win. They may ...
July 28, 2015Change Is What You Make It To Be
We have talked a lot about the subject of change for your life and career here in Success Tips, and this week we look even more in-depth. When change is happening outside of you, it is not WHAT happens; it is HOW you respond to the change that matters. You ALWAYS control ...
July 7, 2015Move On And Win
By moving from what is NOT important to what IS important in your life and for your goals, you can expand your winning percentage. It sometimes can be difficult to do, but it's worth it! THE FIVE STEPS TO MOVE ON AND WIN There are five primary things for you to do to ...