The Amazon Of Radio
June 5, 2012
"If you want to continuously revitalize the service that you offer to your customers, you cannot stop at what you are good at. You have to ask what your customers need and want, and then, no matter how hard it is, you better get good at those things."
That's Jeff Bezos, founder and CEO of Amazon.
This is an age for the nimble.
What Bezos started as a way to get books cheaper and with less hassle has morphed into the world's largest store ... and a new way to read those books.
What do your listeners need you to be good at?
What do they want from you?
How about your clients?
What are you doing to find the answers to these questions?
Honestly, is anyone running a big radio company thinking like this??