Ladies And Gentlemen...
July 9, 2013
I heard the news today, oh boy...
We all heard the news.
iTunes finally got the entire Beatles catalogue.
The announcement was deemed important enough to be included on national network newscasts when it happened.
It was in every local newspaper.
So why do you suppose Apple spent all that money on TV spots to tell us what we already know?
Doesn't Apple have to hit quarterly revenue and profit numbers like Radio?
Aren't they governed by the same laws of economics, the same Wall Street demands, Radio must obey?
This was how Apple hits those quarterly numbers?
This was one of the things that helped make Apple the winningest stock over the past 10 years?
Are you telling me that Steve Jobs, arguably the smartest marketing guy ever, used marketing to drive growth?
So you're telling me that spending millions and millions of dollars advertising something we all already know about is smart??? That actually made money for the company???
That was not a lesson I learned in Radio...