What's Your Emotional IQ?
August 11, 2015
Succeeding with social media, or radio, is about "...looking at (or hearing) a piece of content and saying, 'If I saw this on my Facebook wall (or heard this on my station), would I have an emotion, would I laugh and then would I want to share it with other people?"
"And when I share it with other people would it make me look like I'm a good person or look smart or would it make me look like a jerk?"
Too often, the on-air talent that gets industry attention is doing the equivalent of leaking cellphone pictures of a naked Jennifer Lawrence. This seems especially true of morning shows and Talk radio.
We don't give enough credit to those doing it the harder way, through consistently entertaining, relevant content, hour after hour, day after day -- like these guys.
If you know air talent doing a show with emotional intelligence, regardless of daypart, let us hear about them. We need to shine a spotlight their way.
It comes down to this, really:
- How much of your content is really good enough to be worth sharing?
- How much of your content is brief enough to share?
- Do you make it one-click easy to share this content on multiple platforms?