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The 'Seemed Like A Good Idea At The Time' Effect
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A study of why people stop using their Fitbits really doesn't say why. It talks more about their guilt and their probably doomed intention to resume, but I don't think you need a study to tell you that people get tired of wearing the bands, tired of being nagged, tired of the reminder that they're not getting enough exercise, tired of remembering to charge the things. But that's nothing you couldn't have figured out yourself. (Minneapolis Star Tribune via Philly.com)
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