Meet Dermot & Dave
June 18, 2012
From Gold 104.3 in Melbourne last week ............. this week we head to Dublin, Ireland and have a look at the work of one of the world's best kept radio secrets.
Meet Dermot & Dave on 98FM
I had the pleasure (sometimes) of working closely with the boys for 6-7 years. In fact they still owe me an expensive dinner I recall. Outside of Dublin they have a fairly low profile....but....this is about to change.
These guys are world class.
Think Mark and Brian at KLOS, Hamish and Andy from Australia and now Dermot and Dave.
Dermot Whelan and Dave Moore were introduced to each other in 2002 in the offices of 98FM. Having never met before, the two were thrust into each others' lives and those of the 1.5 million people who live in Dublin. The lads were given the Breakfast Show on Dublin's leading commercial music station, 98FM.
Dermot had worked there for two years, in news and doing some comedy on the previous Breakfast Show.
Dave had never been in a radio station in his life.
While Dermot's talent had been spotted and nurtured in 98FM, Dave had spent five years working as a songwriter and music producer before his Voice-Over showreel brought him to the attention of 98FM's talent scouts.
Every morning for eight years, Dermot and Dave shared their infectious brand of fun radio with Dublin's discerning public.
Winning countless awards and, as we all know, the more important ratings battle, Dermot & Dave spearheaded 98FM's dominance of the market.
In 2010, having achieved everything they had set out to on breakfast, Dermot and Dave decided to tackle 98FM's under-performing Drive market and, after 18 months, have reduced the gap between themselves and the market leader from over 10,000 AQH listeners to just over 1,000 and, in two months, should replace them as the number one show in Dublin's Drive time or....party time market.
Why are Dermot and Dave unique..............
Firstly....have a listen yourself ...Say Stuff That Suits The Music â€“ a brainwave from Dave one afternoon: exploit improv comedian Dermot Whelan's ability to think quickly on his feet by playing him random pieces of music he's never heard before and he has to, you've guessed it, Say Stuff That Suits The Music."Had a text suggesting that we should have a conversation that contains only movie titles, so we obliged!"Jack is 6. Well, 6&1/2, and he wants to enter the Eurovision Song Contest because he dislikes the act that Ireland has chosen to send this year. Dermot & Dave decided to help him out with his entry.
... It's a combination that works
The role definitions are well defined
It's funny but it's also a fun show. There is a difference. It's more than a bunch of gags
It's the "People's show"
The listeners are the real stars
They guys are creative and they "try stuff"
They have a "permission to fail" attitude.