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Seizing the moment
October 2, 2012
Have an opinion? Add your comment below. If you were differentiating between good and great radio stations. you'd have to touch on the stations' potential to 'seize the moment' ... to grab hold of topicality and twist it so you get the credit and force talkability.
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If you were differentiating between good and great radio stations. you'd have to touch on the stations' potential to 'seize the moment' ...
... to grab hold of topicality and twist it so you get the credit and force talkability.
It is amazing how some stations are great at this and some are just not!
Sometimes this is because the station and the team is bogged down with on air clutter so it simply cant accommodate the next great idea.....
Sometimes it is because the station is not set up to identify and take advantage of seize the moment opportunities. If you are in this category it is worth looking at your off air systems and structures to make sure you are well positioned.
One tip ....... set up a "product team" to look at that day's opportunities.
What is the purpose of the Product Team meetings?
• To build a team environment
• To action off daily duties
• To isolate particular areas needing improvement or reinvention
• To really impact on the sound of the station.
• To commit to 10 mins of "freewheeling" daily.When does it meet?
Usually daily.
Product Team meetings run for a max of 15 minutes.
I personally held them at 8.45 am daily to set up the priorities for the day.What does it discuss?
Whatever you want, but work from a generic agenda and remember a key aim is to immediately make a difference to the on air product, so insist on action points.
e.g.
• How can we improve the major on air tactic today?
• Seize the moment opportunities? What are they?
• New opportunities?Now ............. some ideas ....
- How about a live Ecstasy Drugs Trial on the morning show......Edgy stuff I hear you say. Sure, but, but look at this from the perspective of a parent as we move closer to the Holiday Season. The talent 'drops an e' live on air and explains the feeling with heart rate monitors linked to the web site. Professionals are on site explaining what they see and the long and short term impact. Talkability, definitely. This will give you some ideas:
Drugs Live: The Ecstasy Trial - the highs and lows
- What about X Factor ............... hire one of the unfortunate acts that gets eliminated for your Station ........... X-mas Factor. Listeners can win them for their workplace.
Finally ............ have a listen to this .......... think winter and the homeless!
To view The Big Bang archives click here. - How about a live Ecstasy Drugs Trial on the morning show......Edgy stuff I hear you say. Sure, but, but look at this from the perspective of a parent as we move closer to the Holiday Season. The talent 'drops an e' live on air and explains the feeling with heart rate monitors linked to the web site. Professionals are on site explaining what they see and the long and short term impact. Talkability, definitely. This will give you some ideas:
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