November 25, 2016CCM Coaching Tip #30: The Cone
by Tommy Kramer, KramerMedia.net
The great Neil Young once introduced a song by saying: "Here's a song guaranteed to bring you right down. It's called 'Don't Let it Bring You Down.' It kind of starts off slow, then fizzles out altogether."
Pretty funny, but now think about how many times you've heard something on the air start in a fairly interesting way, but it just doesn't go anywhere.
That's usually because the jock didn't really give any thought to the Subject expanding or contracting. It just kind of sat there. So frustrating.
You've probably heard the old saying that Content is King, and that's true to the degree that you can't MAKE something matter to the listener. But once you have a solid piece of Content, PERFORMANCE is King.
November 18, 2016Frost Advisory #335-Donald, Hillary, And The Power Of A Name
by John Frost, Goodratings Strategic Service "Did you call out my daughter's name? A friend told me to call. I've never listened to your station before." I'm told there is a newspaper with a remarkable circulation rate-100%. Yep! Everyone in town reads it. The country ...
November 11, 2016CCM Coaching Tip #29: Back to Basics
by Tommy Kramer, KramerMedia.net This is the time of year when I like to go back to basics with everyone I coach, because with the holidays coming up, you should want your techniques, your mechanics, and your mindset to be so well grounded that all you have to do is ...
November 4, 2016Frost Advisory #333 - Stuff That Really Matters; A Lesson Learned From The World Series
By John Frost, Goodratings Strategic Service It's baseball's biggest stage. These games mean it all. The dream of every kid who's ever hit a baseball in his back yard. And yet, at this penultimate moment in a millionaire player's career they are willing to stop the ...
October 28, 2016CCM Coaching Tip #28: Voice Tracking
by Tommy Kramer, KramerMedia.net The biggest challenge in voice-tracking is making it sound just like a live show. Here's a tip that will really help you... When you voice-track a show, here's the best way to work. After you finish an hour, stop right then, and go back ...
October 21, 2016Frost Advisory #330 - Don't Believe Everything You Think
by John Frost, Goodratings Strategic Service It's an interesting idea. Andy Andrews says, "Don't believe everything you think. What you think is what you know. And wisdom goes beyond what you know." They say that there really are no marital problems, only people ...
October 14, 2016CCM Coaching Tip #27: Pledge Drive Woes, And How To Cure Them
by Tommy Kramer, KramerMedia.net So far this year, Fall Pledge Drives at many listener-supported CCM stations are getting off to very sluggish starts. There are a lot of supposed reasons we can cite: The political climate, the Economy, people just got their kids ...
October 7, 2016Frost Advisory #329 - How Your Listeners See The World
by John Frost, Goodratings Strategic Service Some have called the him a xenophobe. * I had to look it up, too. Others say he's the one to make America great again. One perspective cites her "command of the issues, resilience and long record of public service" (USA ...
September 30, 2016CCM Coaching Tip #26: Raising The Board Op 'Bar'
by Tommy Kramer, KramerMedia.net If you'd like to hear some really sloppy board op work and an almost comical level of quality control, it's certainly not hard to find. One of the worst culprits, unfortunately, is the CCM arena. Now obviously there ARE some really fine ...
September 23, 2016The Love Of Learning
by John Frost, Goodratings Strategic Service This was Carlos' first Momentum. Our 30 minute coaching session began with, "I will do anything to learn and get better." Carlos is my new friend. "Anyone who stops learning is old, whether at twenty or eighty." Henry ...