by Tommy Kramer, KramerMedia.net
Artist Interviews are almost always boring. And if you think they get great reaction, you need to see the research on them. You could pretty much just play a sound effect of ducks quacking and get better results.
Here's how to make interviews not su....uh, stink:
It's always about HUMANIZING the Artist. No one cares when the album comes out, where the tour starts (if it's not in the city this station's in), or who played left-handed stand-up bass on the album.
My dear friend Wally of "The Wally Show" based out of WAY-FM in Nashville does the best job with interviews I've heard in a long time. I remember when he had on Jimmy Needham, I think it was, and did "Win it to Spin it", where instead of just automatically playing a bunch of the artist's songs, Jimmy had to win a competition by stacking 6 "cakes" of Spam in a pyramid shape to get his new song played. The catch? He couldn't use his HANDS. He had to stack the Spam with his MOUTH.
by John Frost, Goodratings Strategic Services Go ahead. Ask them. Everyone, of course, will say that 'yes' their radio station is interesting. "Where all the women are strong, all the men are good looking, and all the children are above average."" Garrison Keiller Then ...
by Tommy Kramer, KramerMedia.net "Some of you may have seen this..." "Many of you know what I'm talking about..." "More of you are driving on vacation than flying..." "Most of you probably feel this way..." We hear this kind of generalization all the time. Not a ...
December 9, 2016CCM Coaching Tip #31: Post-Christmas Tip
by Tommy Kramer, KramerMedia.net This is a fertile time of year for our format. We can talk about Christmas in a way that no other format CAN. And generally, I think we do a good job of reflecting all the things that go into our individual Christmas activity - ...
December 2, 2016Frost Advisory #336 - Atlanta Is In The Eastern Time Zone
by John Frost, Goodratings Strategic Service That's the announcement that came over the airport PA. But the announcement seems self-evident, doesn't it? Atlanta is in the eastern time zone. Unless..... ....you're not from Atlanta. And most of the 250,000 travelers per ...
November 25, 2016CCM Coaching Tip #30: The Cone
by Tommy Kramer, KramerMedia.net The great Neil Young once introduced a song by saying: "Here's a song guaranteed to bring you right down. It's called 'Don't Let it Bring You Down.' It kind of starts off slow, then fizzles out altogether." Pretty funny, but now think ...
November 18, 2016Frost Advisory #335-Donald, Hillary, And The Power Of A Name
by John Frost, Goodratings Strategic Service "Did you call out my daughter's name? A friend told me to call. I've never listened to your station before." I'm told there is a newspaper with a remarkable circulation rate-100%. Yep! Everyone in town reads it. The country ...
November 11, 2016CCM Coaching Tip #29: Back to Basics
by Tommy Kramer, KramerMedia.net This is the time of year when I like to go back to basics with everyone I coach, because with the holidays coming up, you should want your techniques, your mechanics, and your mindset to be so well grounded that all you have to do is ...
November 4, 2016Frost Advisory #333 - Stuff That Really Matters; A Lesson Learned From The World Series
By John Frost, Goodratings Strategic Service It's baseball's biggest stage. These games mean it all. The dream of every kid who's ever hit a baseball in his back yard. And yet, at this penultimate moment in a millionaire player's career they are willing to stop the ...
October 28, 2016CCM Coaching Tip #28: Voice Tracking
by Tommy Kramer, KramerMedia.net The biggest challenge in voice-tracking is making it sound just like a live show. Here's a tip that will really help you... When you voice-track a show, here's the best way to work. After you finish an hour, stop right then, and go back ...