July 20, 2012
That's all the words I have after hearing about the shooting in Aurora, CO, that has left around one dozen people dead and many wounded.
In times of great tragedy, people look for the "who, what, when, where, how" and the all important "why?"
Those discussions are important. But let me challenge you. In the greatest times of need, that is when our format performs the best. Alter your playlist once or twice per hour to play those songs that have connected most deeply with your listeners, those songs that light up your phones because there is ministry and worship happening in cars, homes, and businesses as your audience listens.
This is what makes our format great - reflecting Christ in times of deepest need.