Welcome To Orlando-CMB Special
September 6, 2013
By John Frost
Goodratings Strategic Service
This week I have the immense privilege of being invited to the big stage to say anything I want to the Christian music/radio family. It's quite an honor and a rather daunting task to attempt to speak words that will inspire and motivate. Or at least to not have people fall asleep.
I pondered telling my mother's joke (she only had one) as an ice breaker. (At family gatherings we use to say, "Mom, tell your joke!"). But instead I'll show some home movies, tell about my daughter's wedding, and ask people to hug. (You think I'm kidding).
Maybe, just maybe, I'll even plant a seed that will help transform hundreds of Christian music radio stations.
And now you, dear programming tip reader, have a sneak peak of how I'll wrap up my remarks.
At church yesterday I sat next to Warren. Warren is 50 years old and had never been to our church. In fact Warren had never been to church.
I learned that Warren is a recovering drug addict and alcoholic and now has sclerosis of the liver. He was sitting next to his mother Maggie who had prayed for him for many, many years. Maggie held Warren's hand like I imagined she did when he was a little boy.
Sitting next to Warren gave me a fresh perspective of a place so very familiar to me for sixteen years. I am on the inside getting a glimpse of what it looks like from the outside.
I found myself rooting for my church. I found myself hoping that that service would be at the top of its game---that the pastor's message was the best he had ever shared, that the music would be familiar, melodic, and touch the heart as only music can, that the prayers would be concise, personal and meaningful to Warren and give him a glimpse of God's forgiveness and love. When it was time for the offering I hoped that Warren didn't think this was just somebody else after his money. I wanted Warren to sense that all those sitting around him in nicer clothes were sinners just like him, and that God saw something more important than the price tag on the label. I found myself wondering if Warren would ever come back.
Today there will be a Warren who has never listened to your station. In fact, he may have never listened to any Christian station before.
If you were sitting next to Warren listening to your station what would you root for?
How would you feel if Warren heard the 499th best song instead of a song everyone loves and sings along with?
How would you feel if Warren felt talked down to, corrected, and made to feel that he wasn't good enough? What if Warren felt like an outsider?
How would Warren react if he heard an announcer go on and on about something Warren isn't interested in?
How would you feel if Warren listened to your station for 9 minutes--the average listen--and never heard about God's unconditional love for him?
Well today is a new day. And Warren is listening.