Love What Your Listeners Love; And Other Lessons From My Mother
May 16, 2014
by John Frost
Goodratings Strategic Service
I heard someone play the violin this morning in church. I love the violin, but for a different reason than most. I love the violin because my mother played the violin. All through my Wonder Years I happily followed my mom around while she played in the orchestra for shows like "The Sound of Music", "My Fair Lady", and "Brigadoon." Growing up in a musical family has given me a world view that has shaped even my professional journey.
"Sometimes you have to watch somebody love something before you can love it yourself. It is if they are showing you the way." Donald Miller, "Blue Like Jazz"
"Each person has a different set of biases and values and assumptions, and those world views are influenced by their parents, their schools, the places they live and the experiences they've had to date. Their world view is the lens they use to determine whether or not they're going to believe a story." Seth Godin
We see this demonstrated every election season when one candidate's signs are abundant in one neighborhood but his opponent is prominent in another. We see it on Super Bowl Sunday, Christmastime, and the 4th of July. We also see this played out at our radio stations.
Consider how much your station connects with the things your listeners love most.
What ways does your station demonstrate that you love her family (or that she does)?
What ways does your station demonstrate that you love her community?
What ways does your station demonstrates that you love and encourage her faith?
Successful stations connect to their listeners' world view then use that to frame the station's purpose and vision. You could say it is a lesson I first learned from my mom and her violin!