If Only The Words We Use...
August 8, 2014
by John Frost,
Goodratings Strategic Service
If only the words we use...
If only the words we use were compassionate words...and not distant newscaster words.
In our format, what if we only used the words of a friend, not those of a scolding teacher, or a detached observer.
I literally heard these words on a radio station this week:
"Extricated the lone occupant..."
...which, I guess, means that someone's daughter or son, or brother or sister, or husband or wife was trapped in their car when heroes (someone's daughter or son, or brother or sister, or husband or wife) came to their rescue, something those heroes do almost every day for someone's daughter or son, or brother or sister, or husband or wife.
Instead of instructing and scolding, I wonder how many more people would listen if if our stations were known for the caring and loving people on the air.
What if the key to your station's impact was contained in these simple words:
"Rejoice with those who rejoice; mourn with those who mourn." Romans 12:15