10 Questions with ... Jamie Mac
February 18, 2014
BRIEF CAREER SYNOPSIS:
I began my career in 2006 working overnights in Marshall, MO at KMMO-A/F, then traveled down to the Lake of The Ozarks where I spent some time at KCLQ. For the last six-plus years I've worked in Columbia, MO, where I was hired to do afternoons on Zimmer Radio and Marketing Group's heritage Country station Clear 99 (KCLR). Three years ago I was promoted to Dir./Programming and New Media at Zimmer. I now oversee all 10 of our mid-Missouri on-air and online properties while still engaging listeners on-air in the afternoons on Clear 99. In 2012 I was nominated as ACM Small-Market Personality of The Year, and the station has won both an ACM and CMA for station of year during my time in Columbia.
My programming philosophy: Be creative. Be compelling. Be consistent. Be local.
1) What led you to a career in radio?
My grandfather, Joseph Lepp, founded one of the first FM frequencies in St. Louis back in 1964 (WCBW). Pretty much my whole family worked at the station, so I guess my love for radio is just in my blood.
2) What is your favorite part of the job?
It's working with highly creative people on a daily basis. Also, our involvement in the community shows the impact radio can and should make on the lives of our listeners.
3) What is the most challenging part of the job?
It's working with highly creative people on a daily basis. It's the most challenging part of the job, but also very rewarding because everyone on our staff is extremely passionate about making great radio.
4) Who is your favorite air personality not on your staff and why do you like them?
Billy Greenwood has always been one of my favorites; he is funny, has a great voice and always has his finger on the pulse of what connects with audience.
5) What was your favorite station to listen to when you were a kid?
KIX 106.5 in St. Louis was "my station" growing up. I used to tape Steve and DC during the mornings while at school.
6) Do you have a favorite hobby outside of radio?
I love to bass fish. It's nice to be able to disconnect from the world for a bit while enjoying the beauty that surrounds us, and hopefully even catch a few.
7) What is it about our industry that keeps you wanting to do it for a living?
I enjoy knowing that I may in some way help someone listening get through a rough day. We are true companions in every sense to the communities we serve.
8) What is the one truth that has held constant throughout your career?
There's a difference between saying you're local and actually being local. Always be local.
9) What advice you would give people new to the business?
Never stop growing. "The path to increased influence, impact and leadership effectiveness is paved with personal growth. Our capacity to grow determines our capacity to lead." - Great Leaders Grow by Ken Blanchard and Mark Miller.
10) What would you like to do to save radio from its "dying-industry" image?
We need to start innovating again. In the minds of most of the Millennial generation, our distribution system is outdated. They're right. First step, create technology that gives listeners the option to replay/skip songs.
What's the biggest gaffe you've made on-air?
It was an April Fool's joke gone bad. I was working overnights at my first job and announced all night that a snow system was moving into area. Reality, it was going to be 70 that day. When schools started calling off I knew I may be in trouble. I almost lost my first radio gig one month into it.