10 Questions with ... Lori G
November 27, 2012
BRIEF CAREER SYNOPSIS:
I started out at good old Elektra records as the Rhythm assistant. From there I moved on to the quickest 60 days at Warner (Love you Dale). Then it was off Def Jam, Bad Boy, back to Def Jam and now finally the return to the West Side with Capitol!
1. What was your first job in the business (radio/records)?
I had the pleasure of being Joe Hecht and Cord Himelstein's assistant for the Rhythm dept at Elektra Records in New York.
2. Why record promotion at a major label group?
To be honest, I stumbled into promotion. I saw my cousin be a promo gal when I was younger and I thought what a great gig. When I moved to NY after college I applied to every place that would take my resume...magazines, law firms and music labels. An old co-worker sent Joe Hecht my resume and he interviewed me. I will never forget Joe's comment to me, "Are you sure this is what you want to do, kid?" That was the beginning of my promo career and I have been hooked ever since!
3. What's your favorite aspect of going out on the road?
I will always say the best way to communicate is face to face. My guys will tell you how frustrated I get at times with the phone/text/email. I love to learn about people...where they come from, their thoughts/views, etc.
4. You've worked in New York and Los Angeles. Do you have a preference?
Everyone knows my heart will always live in NYC! If it wasn't for my 400 family members in L.A. I would stay in NYC forever.
5. What's the first job related thing you do in the morning?
A 5:30am report every morning with an update of our records to Greg,Franco and Dennis.
6. Is there an artist that stands out in your mind as a real joy to work with at radio?
I have to say I don't have too many of the "horror stories" but one artist that always sticks out is Ne-Yo. From day one he has been humble, hard working and just a joy to work with and that doesn't change.
7. Who do you consider to be your mentor(s)?
This is a tough one because I have really been blessed with some of the best bosses and people in my career. Of course there is Joe Hecht who told me on my first day " here is you first lesson kid....don't ever tell me it couldn't be done. When something is asked of you just get it done". That has always stuck with me...there is always a way. Then there is Rick Sackheim. Spending 5 years with him will do 2 things....allow you to expand your vocabulary to some choice words that can be applied to just about anything " mother....." and the second, will teach you how to be one of the best promo people you can be. He allowed me to grow, make mistakes and learn at every opportunity. He has always told me to open my eyes and ears because you can learn from anything. And my other mentor who if not for him I would have never had any of the opportunities I have had is Greg Thompson. Greg brought me to Def Jam and to Capitol. Knowing him for 11 years, I have learned one of my most valuable lessons. Trust, loyalty and love for the people you work with goes a long way. I am fortunate that Greg saw something in me at 21 and has continued to push me to be the best that I can be since.
8. What new artist(s) do you think radio still be playing in 5 or 10 years?
I would like to think that all new quality artists will have longevity in radio which we all know is becoming harder and harder to do and that we still have the ability to break new artists on the radio in 10 years..but one artist I am obsessed with that I want to hear in 10 years is Emeli Sande.
Bonus Questions contributed by Sierra H/Phoenix PD Fred Rico
How much do you think is OK to drink for a person of your height and weight?
I think the real question is how much can you drink in 8 hours at 8 bars?!?!?
Where is the craziest place you've ever been bitten?
Oh Freddy! I forward this question for Motti Shulman or Alisa Applegate to answer
How much vodka have you consumed in one night?
The most.....1 shot :)
How many sandwiches have you made in your life?
Too many to count! My father didn't know the meaning of child labor laws....
How tall are you, really?
With or without heels?
Have you ever gotten into a switch blade fight with other Armenian gangs?
No, thats why "I got a guy" or a cousin...