10 Questions with ... Brad White
August 8, 2016
BRIEF CAREER SYNOPSIS:
I have been with Jacor/Clear Channel/iHeartMedia for 16 years. I came to the Denver cluster 13 years ago from Chicago to be the cluster's FM Promotions Coordinator. I was promoted to Channel 93.3 Promotions Director (KTCL) in 2006. I was promoted to be the Promotions Director of 97.3 KBCO in 2008. I took on 106.7 KBPI & 103.5 The Fox in 2013 so I officially became the Promotions Director of KBCO/KRFX/KBPI. I am now the APD of these three stations.
1. How did you become interested in radio?
My Dad told me I was spending too much money on concert tickets. He said how about you do something like radio where you get to do this type of stuff for free all the time? The rest is still writing my story in the radio history book...
2. Who are/were your mentors?
Scott Arbough (KBCO), Garner Goin (KRFX), Nerf (KTCL), Brian DeGrasse (KJHM), Mike O'Connor (KTCL), Eric Richeke (WLIT)
3. What do you like best about your job?
Making an impression on my listeners with unforgettable moments in their lives.
4. What has been your biggest career highlight?
Watching Phil Lesh & Friends perform "Shakedown Street" in KBCO Studio C in the first few weeks at KBCO!!
5. You host the Groove Show on Saturday nights - tell us about that.
I get to play anything I want to within reason from the historical catalog of KBCO. I feature brand new music mixed in with Groove/Jam Band/Alternative/Folk/Bluegrass/Reggae/Blues-friendly music. I'll even quote Scott Arbough since he tells me all the time ... "You have the coolest radio show on the planet" ... and that means a lot coming from that dude!
6. With your attention divided between three stations, how do you get everything done?
I'm a freak who bleeds radio and I'm surrounded by the same type of people.
7. What is your biggest challenge at the station?
Making sure I never allow anything to fall between the cracks ... and that is impossible, so this tends to wear on me from time to time.
8. What do you view as the most important issue facing radio today?
The on-air DJ that we no longer want to develop and grow from experience by them being shitty for a few years ... We depend way too much on "shuffling the same deck" of DJs instead of having the airwaves filled with weird personalities who give different perspectives on life/comedy/shock radio!
9. What's the best piece of advice anyone's ever given you? The worst?
"You ever notice that everybody who leaves radio, always comes back begging to work in the business again" and that was said to me by Roger Keeler ... it's reminded me a few times to not over react and make a hostile decision to leave radio. The worst? Nothing comes to mind.
10. Fill in the blank: I can't make it through the day without ...
... the people I work with in and out of the office.
Last non-industry job:
Lawn sprinkler service
First record ever purchased:
Michael Jackson "Bad"
The Beach Boys (first one I wanted to see? ... John Mellencamp)
Favorite band of all-time:
What do you enjoy doing in your spare time away from work?
Playing with my son Beckett