10 Questions with ... Terrence "T-Storm" Battle
August 14, 2012
1) Where and what was your first job in radio? Who are your mentors?
My first job was at WDUV and WBRD-A as board operator/announcer in Tampa Bay, FL. I've been fortunate to have had many mentors ... my H.S. R/TV instructor Doug Osman, Mitch Faulkner (The Professor) and Jerry Boulding (The Doctor) are a few.
2) If you were just starting out in radio, knowing now what you didn't then, would you still do it?
Due to pure insanity, yes!
3) What do you plan to do different that will give your new station a competitive advantage?
My "sick" sense of humor, plus pop culture, plus the attitude and vibe of New York City are what I plan on injecting into the imaging.
4) What are some of the most challenging aspects of the job?
So far, the fact that I'm having too much fun is difficult! ... not!
5) How important are production and imaging in 2012?
I believe it's very important. Aside from the jocks, imaging is the soul of your station.
6) What can you do to make sure the things you create connect with the audience?
When ever possible I screen my production through other programming staff and interns; other than that I go with my gut.
7) How many liners should a station have in rotation at any given time?
I think of it like jewelry on a person. What's too much for me may not be enough for you. It all depends what look you're going for. I like for my station to bling.
8) What are the imaging goals you would like to see programmers focus on?
Writing copy that is edgy and leaves room for creativity --and not the same ol', same ol' ... ya know?
9) Is today's radio moving swiftly enough in keeping pace with outside media pure plan competitors attempting to invade its space, especially given the streaming options growing in auto dashboards?
I think so, but I'd also like to see the some of the HD channels be utilized perhaps as uncensored alternatives.
10) As you look back over your career ... any regrets? Missed opportunities?
I honestly have no regrets career-wise ... old girlfriends, however, are another story!
What would people who think they know T-Storm be surprised to learn about you?
I can actually dance and took modern dance as a kid.
What the best piece of advice that someone has ever given you that you still use on a daily basis?
Cover your ass, watch your back and protect your neck!
Name the one gadget you can't live without.
My droid phone and my Zoom H4N.
How do you feel about Arbitron's PPM replacing the diary?
I think it was long overdue.
Most annoying thing people ask you.
"How tall are you? Do you play basketball?"... or better yet, "So you work for the radio? What time is your show?"