10 Questions with ... Jodi Berry
April 2, 2013
BRIEF CAREER SYNOPSIS:
- Eastern Ky. University, BA Broadcasting
- Shaw University, BS Business Management
- 20 + years Radio and Television veteran
1) Where and what was your first job in radio? Who are some of the people that influenced your early career?
Board Op for NPR "All Things Considered" and played classical music at campus radio station WEKU. The first time I cracked the mic, it was a disaster. Inspired by numerous people in the industry, including Jerry Boulding, Tom Joyner, Nate Bell and Jay Stephens. Grew up listening to WDAO/Dayton, OH and WLOU/Lousiville, KY and the Detroit market when visiting relatives.
2) If you were just starting out in radio, knowing now what you didn't then, would you still do it?
What would do you differently? Or course, no doubt about it. I knew what I wanted to do at the age of 12. How many 12-year-olds today know what they want to do?
3) Now that you have a new direct format competitor, what do you plan, if anything, to do differently that will give WFXC a ratings advantage?
No plans to do anything differently. Our goal is to be entertaining, be local, interesting and topical.
4) As a successful MD, air talent and program strategist, what are some of the most challenging aspects of the job of programming then and now?
Before syndication and voicetracking, up-and -oming talent worked overnights. It's challenging just to find talent that can take direction.
5) How important are morning shows in 2013? Does it really matter if the morning show is live or syndicated, as long as it is connecting with the audience?
Morning shows are very important whether they're live or syndicated. The morning show has to have compelling content so that forward momentum continues thoroughout the day.
6) Because of callout research, are today's Urban AC programmers going to be even slower in adding and playing new music? And what is the maximum number of spins a record in power rotation could be expected to receive in a given week on WFXC?
That depends on the song and the audience's passion for that particular song. With great songs, you really can't put a limit on spins.
7) Do you think today's radio/record label relationship is in a good place where both have a better understanding of each other's goals?
It's still a work in progress
8) What's your read on the format, music-wise, nowadays and how do you feel about the future of Urban radio?
We work in an awesome industry; it's the best job in the world. Ten or 20 years down the road, radio will continue to evolve. Just be prepared.
9) Is Urban radio moving swiftly enough in keeping pace with outside media, pure-plan competitors attempting to invade its space, especially given the streaming options growing in auto dashboards?
Yes, Urban radio can keep up and exceed outside media competitors with compelling content.
10) As you look back over your career ... any regrets? Missed opportunities?
No regrets. Missed an opportunity to own a radio station in Lexington, KY.
What would people who think they know Jodi Berry be surprised to learn about you?
I was an aspiring screenwriter
What the best piece of advice that someone has ever given you that you still use on a daily basis?
Never compromise your integrity.
Describe your favorite meal?
Grilled salmon, rosemary roasted potatoes, salad and strawberry shortcake
What's your favorite reading material?
How do you feel about Arbitron's PPM replacing the diary?
PPM has been very good for Foxy 107/104