10 Questions with ... Phillip David March
March 11, 2014
BRIEF CAREER SYNOPSIS:
First job out of college On Air Personality WJYL/Louisville, KY, then KATZ/St. Louis. Became a PD for Davis Broadcasting WFXE/WOKS/WKZJ for nine years then programmed WIZF Cincy for Blue Chip Broadcasting. I had a run with Cumulus programming WMNX/WKXS in Wilmington, NC then launched WHRP/Huntsville, AL.
Did a second tour of duty in Cincy at WIZF, this time for Radio One. Now in Louisville working for Mainline.
1) Where was your first job in radio and how it did shape your thinking?
My first job out of Emerson College was WJYL/Louisville in five years I worked for four PDs. I took what I thought were the best practices of each PD and made them mine. Each PD had a different strength, so I learned a great deal. The last staff at WJYL was very talented Tony Fields, David Michaels, Keith Landecker, Mark Gunn, Tony Rankin and myself .
2) What is your opinion on the future of the urban format? Please elaborate
The Urban format has a bright future if approached correctly. Utilization of research, social network , good formatics and talent development will be the key to the formats growth. Record labels must do their part to keep the Urban format moving forward by stop putting out disposable music and disposable artist out for consumption.
3) What is it about your city and your job that you like so much?
Louisville is a great city that offers a good quality of life and who doesn't like the Kentucky Derby and U of L sports! I love my job! I'm passionate about radio broadcasting I have a young talented staff that I enjoy working with and developing.
4) What advice do you have for programmers in putting together a music playlist and sound for their station or stations? And does the approach vary depending on the format?
Today, programmers should program music for their specific market and not let national charts sway them. The format shouldn't make a difference.
5) What are some of your favorite song these days?
Since I program two different formats my music likes are wide. On B96.5: August Alsina "I Love It," DJ Infamous "Double Cup," Jay-Z "Part II (On The Run)." On Magic 101.3: Babyface and Toni Braxton "Hurt You," Algebra "Nobody But You" and Ron Isley with KEM "Favorite Things."
6) If a genie in a bottle gave you three wishes, what would they be and why?
- My own radio station. I always wanted to be a owner.
- A chance to observe in a studio session with Quincy Jones, Mike Will Made It, R. Kelly etc. ... I have always been fascinated by the creative process and how it differs for each individual.
- Financial success!
7) What people have influenced your radio career?
Ken Johnson, Tony Fields, Cy Young, Charles Richardson, Jay Stevens and Harry Lyles. I've been blessed to have been able to work with some of the best minds in radio.
8) Do you have any annual events that help market your station in a big way?
We don't have the signature events due to budgeting. However, we are currently planning our first event for the Fall of this year.
9) What does your weekday lineup consist of on the air?
For B96.5, Russ Parr in the Morning, middays my MD DJ Q, afternoons Keisha Nicole and nights the new addition to my staff Big Homie. On Magic 101.3 Tom Joyner, middays with Valerie Sickels, my promotion director for both stations; me;Phillip David in the afternoons and part-timer Herlon Robinson host the Quiet Storm.
10) Looking back over your career ... any regrets? Missed opportunities?
I never second-guess or regret the career path I've taken. I just follow my blessings and every opportunity I get in this business I am determined to make a difference in that station and in that community.