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10 Questions with ... Garrett Capone
December 12, 2017
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BRIEF CAREER SYNOPSIS:
- 2002-2004: KXOA, KHWD, KWOD, KUIC Sacramento
- 2004-2005: WIXV-FM & WBMQ-AM/Savannah, GA
- 2005-2007: WHRL/Albany NY
- 2007-2012: 91X/San Diego
- 2012-Present: Crush
1. Congrats on recent new deal at Crush Music! How much has the company changed since you came aboard five years?
Thanks. We added several established artists to the Crush Mafia (Green Day, Sia, Weezer, and Lorde) while also "relaunching" several others already in the family (Fall Out Boy, Panic! At The Disco, Train, Andrew McMahon In The Wilderness). Both the Crush Music label and Crush Pictures film ventures are up and running. And the "new" Crush LA office has 10+ full time employees
2. Your boss Dan Kruchkow said, "At Crush we live by the phrase, 'Anything is possible.' Capone is the living embodiment of that and very well may have it tattooed across his back." Explain.
"It's hard to beat a person who never gives up" - Babe Ruth
3. You had the song of the Summer for Alternative with Weezer - Feels Like Summer. Tell us about Weezer's latest hit single and what's on tap so far for "Happy Hour" and the band's new album, "Pacific Daydream."
Feels Like Summer is the band's 4th Number One, 9th Top 5 and 14th Top 10 Alternative radio hit. The song will be one of the 10 most played at the format for all of 2017. The follow up "Happy Hour" is already approaching Top 10 at Alternative. The new album Pacific Daydream has been universally received as a high point in the band's career. Sales on the Summer 2018 tour with Pixies are already exceeding everyone's expectations. And all of this in their 23rd year as a band!
4. It's been a busy 2017 at Crush Music at Alternative Radio. Give us the 411 on what everyone needs to know.
Weezer, FOB, Lorde, Panic!, Andrew, New Politics...pretty slow around here. At least 2018 will be a busier time
5. Where do you get your greatest pleasure in doing record promotion?
Watching people sing along to the "hits" at shows. Regularly communicating with all of the talented decision makers at radio, DSP's, etc.
6. How would you describe your promotion style?
Remember the Venn Diagram from grade school - where different circles exist independently, but there are certain areas that intersect? That's how we work here - make everyone's goals & objectives come together in a mutually beneficial way.
7. Outside of not enough slots for all the Crush Music, what is the toughest part of your job?
Patience. Frankly not the sharpest knife in my drawer.
8. There's been a lot of excitement at Alt with your wife moving from KROQ to be the Alternative Brand Manager for iHeartMedia, as well as all the new stations launching at the end of the year. What are your thoughts on the current state of the Alternative format as we head into 2018?
Lisa is a bonafide superstar in all aspects of life, not the least of which as a music business professional. Couldn't be happier for her, or more excited for what she'll accomplish in this new position
Alternative music/lifestyle has always had a tremendous amount of audience clamoring to consume it. Seems that radio execs have new confidence they can effectively reach that audience, and then leverage the reach/relationship. What a time to be alive!
9. Where is your favorite market you like to visit and why?
Travel is just plain exciting. And no matter where you are, there's a way to make it a very memorable experience.
10. Having 2 year old twin girls certainly keeps you busy. What is a typical day like for you?
There's nothing typical about any day, let's be serious. Let's just say that most days start very early and rarely start slowly.
Bonus Questions
What are you liking best about living in the valley?
For us, the suburban/neighborhood feeling is much better for raising kids. Just close enough to everything in the "city", but far enough away to feel removed from it.
What do you enjoy doing in your spare time on the weekends?
Watching our little girls grow & experience the world around them. Blows my mind on a daily basis.
Tell us about Capone the sports fan.
Chargers, Sacramento Kings, San Diego Padres. Glutton for punishment, clearly
Is there anything else you would like to add?
Love Trumps Hate
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