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Area 51
By Mark Ramsey
President, Mark Ramsey Media
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Radio must be an Entertainment Experience
May 24, 2011
'Larry Kramer (cscape.wordpress.com/​) is the former CEO of CBS MarketWatch, the first president of CBS Digital, and the author of the terrific book, C-Scape: Conquer the Forces Changing Business Today.
Mark Ramsey (markramseymedia.com) talks to Kramer about how the forces of change are affecting the media industry broadly and radio in particular. What strategies should radio employ to excel in the future? What business are we really in?
Hint: It has less to do with playing commodity music and more to do with delighting our audiences.'
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