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Simple Ways to Make Radio's Podcasts More Popular and Monetizable
August 30, 2011
Have an opinion? Add your comment below. Mark Ramsey (markramseymedia.com) talks to Gil Edwards, VP Content for Quaker Media (quakermedia.com), which owns (among other things) video clipping and sharing site RedLasso (redlasso.com). From his experience in radio and with video Gil knows a lot about what it takes to get content seen (and heard), take it viral, and make monetization easier and more profitable. Important viewing for any broadcaster who provides audio content on-demand.
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Content online only matters if it's easy to consume.
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