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ASCII: 1 : How to Innovate the Radio Experience - Part 1 BYE
November 15, 2011
Have an opinion? Add your comment below. "Maybe we shouldn't call it 'radio.'" That from Kaihaan Jamshidi, the UK-based Director of Strategy for Method, Inc. (method.com) a design consultancy which innovates brand experiences for companies like Time Warner, Nordstrom, Microsoft, and Sony. Mark Ramsey (markramseymedia.com) talks to Kai about how to innovate the radio experience and what the consequences are for the medium. This is part one of our fascinating two-part conversation.
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How does the rest of the world see Radio as a brand and as a platform?
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