-
How to Innovate the Radio Experience - Part 2
November 22, 2011
Have an opinion? Add your comment below. Innovation is often evolutionary, not revolutionary - you need to invite all stakeholders to participate from the beginning. And agency buyers are not making innovation any easier. That's the message from Kaihaan Jamshidi, the UK-based Director of Strategy for Method, Inc. (method.com) a design consultancy which innovates brand experiences for companies like Time Warner, Nordstrom, Microsoft, and Sony. Mark Ramsey (markramseymedia.com) talks to Kai about how to innovate the radio experience. This is the final part of our fascinating two-part conversation.
-
Is Radio a distribution channel, or is Radio a content creator?
-
-