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How to Build an Authentically Great Radio Brand
December 6, 2011
Have an opinion? Add your comment below. Sean Gailey knows lifestyle brands (and all radio stations are lifestyle brands). As Creative Overlord of JINX (jinx.com), Sean spends every day balancing the growth of a brand with the core values on which that growth depends. Watch this conversation with Mark Ramsey (markramseymedia.com) and the way Sean talks about the critical importance of innovation and risk-taking and going one step beyond and saying no to whatever violates the integrity of the brand. Great lessons here for all broadcasters in all markets.
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Say no to whatever violates the integrity of your brand.
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