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How One AM Station Bills 20-Times the Average AM's Digital Revenue
April 3, 2012
Have an opinion? Add your comment below. Mark Ramsey (markramseymedia.com) talks to Barry Leffler, CEO of WCHL in Chapel Hill, NC, and chapelboro.com, WCHL's community-oriented site which is exploding in revenue and earning WCHL roughly twenty-times what a typical AM station might earn as a percentage of total revenue.
How does Barry do it? And how can you?
Those are the questions we cover in this important conversation.
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"There are future revenue streams to be had."
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