-
Radio Hires the Internet Star
June 12, 2012
Have an opinion? Add your comment below. From YouTube darling to radio jock - that's the trajectory of teenaged social media maven Andrea Russett, who just recently landed a regular gig with Oasis Radio Group's HOT 107.9 in Fort Wayne, IN (hot1079online.com). It's a new and great (and obvious) way to develop talent: Find the talent who already has an audience and bring him or her aboard. And with 32 million video views, over 250,000 YouTube subscribers, and more ethan 100,000 Twitter followers (@AndreaRussett), Andrea already has quite the audience. Mark Ramsey (markramseymedia.com) talks with Phil Becker, the GM/Director of Content for Oasis Radio Group about what they did, why they did it, and just how well it's working.
-
Find the talent who already has an audience and bring him or her aboard.
-
-