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DAR.FM puts Your Audience in Control of Your Content
June 19, 2012
Have an opinion? Add your comment below. DAR.FM (dar.fm) is a digital platform which includes an archive of 22,000 radio shows and allows anyone with an Internet connection to access and record them for playback on almost any device on-demand. Mark Ramsey (markramseymedia.com) talks to DAR.FM founder Michael Robertson about how radio is "basically divorced from the Internet," and how the DVR-like capabilities of DAR can change that by giving consumers what they most want: Control and choice.
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Don't keep your station "divorced from the Internet."
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