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Razorfish's Clark Kokich: Radio must "Do or Die"
June 26, 2012
Have an opinion? Add your comment below. Clark Kokich is the Chairman of famed digital agency Razorfish (razorfish.com) and author of the terrific new book (and iPad experience) Do or Die (doordiebook.com). Mark Ramsey (markramseymedia.com) talks with Clark about these questions: What does radio need to "do"? Why is "doing" (creating experiences) becoming more important than the typical ad that simply "says"? Will agencies increasingly shift their spot dollars to "do" dollars? What is the "radio industry" becoming in this new world, and why are broadcasters fighting it? A very important conversation from a media leader at the vanguard of digital.
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Stop thinking about what you can SAY to your customers, and start thinking about what you can DO for them.
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