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WMMR's Bill Weston on Why Personalities Matter
July 17, 2012
Have an opinion? Add your comment below. Philadelphia Rock legend WMMR has that rarest of things: A live overnight host. Why bother? And what does this say about the importance of personalities to radio's future? Mark Ramsey (markramseymedia.com) talks to MMR PD Bill Weston (wmmr.com) about one key ingredient in transforming a radio brand into a legend - and how to keep it that way.
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"The ability of talent to make a connection is really powerful."
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