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The Future of "Branded" Radio Personalities
August 14, 2012
Have an opinion? Add your comment below. Bill Figenshu (figmedia1.com) and Mark Ramsey (markramseymedia.com) talk about the future of "branded" radio personalities. Thanks to technology, consumers will seek out personalities, not just stations. And those personalities have an opportunity to monetize and power their own brands like never before. Consumers will seek out what they want where and when they want it - on demand. Is your brand ready to provide this and monetize it - with or without commercials?
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"People are loyal to people, not delivery systems."
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