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Radio's Future Requires Innovation
September 4, 2012
Have an opinion? Add your comment below. Your radio brand needs to be loved, not simply liked - on Facebook or anywhere else. That requires a new awareness for relevance and a bias for innovation. This is not optional! Radio needs to make sharp emotional connections. "No more hollow slogans!" Mark Ramsey (markramseymedia.com) talks to Beau Phillips, formerly Executive VP of Programming at Dial Global. Beau can be reached at 203-256-9347. Beau.phillips@gmail.com.
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Radio needs to make sharp emotional connections.
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