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Hey Radio, What Business Are You In?
September 18, 2012
Have an opinion? Add your comment below. Highlight from Mark Ramsey's (markramseymedia.com) presentation at the Christian Music Broadcasters' Momentum Conference in Orlando (cmbonline.org/2012momentum). This segment challenges broadcasters to think about their business based on what their consumers are "buying," not simply what's on the air.
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Business is the exchange of value for value.
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