-
A Prescription for Radio to Create "Betterness"
September 25, 2012
Have an opinion? Add your comment below. How can a radio brand create a real difference in the lives of its consumers? Feature a face, Solve a problem, Enable a Transformation, Make her the hero of her own story, and Dramatize the details. Those are the ingredients to "betterness." A highlight from Mark Ramsey's (markramseymedia.com) presentation at the Christian Music Broadcasters' Momentum Conference in Orlando (cmbonline.org/2012momentum).
-
Make her the hero of her own story.
-
-