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What is the Purpose of a Local Public Radio Station when NPR Runs its Content Online?
October 30, 2012
Have an opinion? Add your comment below. What is a local public radio station to do when much of its content appears on the Internet, thanks to NPR and other networks? Branding expert Tom Asacker (tomasacker.com) has one answer. Mark Ramsey (markramseymedia.com) talks with Tom about strategies for local stations in an Internet-connected world. A highlight from the 2012 Public Radio Program Directors' Conference (prpd.org) in Las Vegas.
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If people want to buy the Gilette razor, let 'em buy the Gilette razor, but you might want to go develop a razor too.
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